Fear of God

As he prepares to launch the brand’s new partnership with adidas, Fear of God founder Jerry Lorenzo talks Beckham, basketball and designing for the next generation.

A week on from Fear of God’s huge first runway show at the Hollywood Bowl, we meet a Jerry Lorenzo laser-focused on building the next era of American design.

The Los Angeles-based designer on his seventh collection that’s navigating the brand into a new luxury space, while transcending flash in the pan trends.

The Fear of God founder talks time and space, faith and redefined luxury at the launch of the label’s first physical store.