Goblin mode, dinocore, night luxe… Another day, another viral trend with an instantly clickable name. What the hell’s going on with the internet’s obsession with labelling things?
The sequins, the fringe, the glitter, the glam. For influencers and brands, festival dressing now has one key goal in mind: looking good for the ’gram. But it turns out that performing a good time isn’t all that, er, good.
Made popular by the women of Love Island, before resurfacing via TikTok and reaching regular Twitter virality, the term is all about pushing back against the annoying men in our lives. But what do the lads think about it all?
The submissions-based Instagram account documents the hedonism of art school in the ’90s. “It was the original safe space,” says its founder, Matt Atkatz.
The 20-year-old comic book, Star Wars and Marvel fan has won over thousands of hearts on social media. In the era of wholesome content, he’s just what the doctor ordered.
From podcasts brimming with everyday scandals to entire investigative news stories, the banal and downright dreary has become the internet's favourite flavour of tea – always lukewarm, never piping hot.
