Trends

In a world of peak “core” and hourly TikTok fads, Monahan is the OG elder to a new gen of trend forecasters: the man who hailed the vibe shift, christened “normcore” and knows what you want even before you do.

Carrier bags, supermarket shoppers, bin bags and litter have hit the runways for years. One man’s trash and all that, eh?

There’s a homoerotic trend sweeping one of the warmest summers on record. White vests, trucker caps and Dickies are turning young, straight men into sleazy, greased-up mechanics.

Millennials were traumatised by the likes of Formspring, Ask.fm and Yik Yak. Now Gen Z has Ngl.link, the latest anon-user app. Could this one actually go the distance?

It’s not just Nicole Kidman’s Balenciaga couture gown. Marc Jacobs, Moschino, Versace and TikTok beauty trends are getting in on the action, too. Apparently, it’s time for aluminium wrap to shine. And Bacofoil reckon so, too.

This summer’s seemingly inescapable sunglasses are the reflective wraparounds favoured by Tour de France cyclists and influencer gals alike.