Trends

Think the twee trend is all about Zooey Deschanel and Peter Pan collars? Think again. From trainspotting to Ted Lasso, tweeness has seeped into every aspect of our lives. Born twee, live twee, die twee.

Nostalgia ain’t what it used to be. We’re recycling eras so quickly in the 2020s that the 1990s might as well be a century ago. But if 2014 is already old hat, where do we go from here?

We’ve trawled the depths of TikTok, the nichest corners of the internet, London’s sweatiest clubs and local shopping centres to find out what all the cool kids are wearing. From mall rats and happy campers to medieval mystics and Depop drama queens, here’s where the youth are now pledging their sartorial allegiances...

From Vanna Youngstein's Euphoria-approved baby tees to Praying's rhinestone crop tops, shrunken T-shirts are your post-pandemic solution to looking cool while staying comfy.

The movement that gave us 500 Days of Summer and ukulele YouTube covers aplenty, twee fashion is back. But for some, its revival is bringing back memories of the toxic body image ideals that were originally associated with the movement.

We’re having a Big Bally Moment, as proven by Y/Project and Loewe at the AW22 menswear shows. But what’s really lurking behind the apocalyptic-leaning trend?