Alessandro Michele is the new creative director of Valentino

Fashion news of the week: Plus, Marc Jacobs and Anna Sui, Supreme’s MM6 collab, Byredo’s new store, Peachy Den's spring collection and MSGM’s Google Pixel capsule.

And so, the fashion industry musical chairs continue!

After a quarter of a century spent making the brand a contemporary staple – finding fans in Zendaya, and Olivia Rodrigo, defining pink as the new black, and drawing on wide influences from music, art, cinema and literature – creative director Pierpaolo Piccioli and Valentino have made the joint decision to end their stint together.

In a statement, Piccioli saluted the people who have helped shape the Italian brand over the years: I’ve been in this company for 25 years, and for 25 years I’ve existed and I’ve lived with the people who have woven the weaves of this beautiful story that is mine and ours.”

And so, as one door closes, another one opens: Alessandro Michele, who left Gucci in 2022 after seven years at the helm, will be taking over from Piccioli. Throughout his time at the helm of Gucci, Michele’s direction was feverishly camp and big on romance. We’ll have to wait til the brand’s spring 25 collection to see if he’ll come armed with the flares, feathers and Harry Styles that took Gucci to the stratosphere.

For now, here’s hoping Piccioli – as well as Dries Van Noten, who announced he is stepping down from his own label last week – will be taking a long overdue holiday, cheersing piña coladas and dive-bombing in the deep end. For everyone else, here’s the rest of the fashion news.

Storytime with adidas Originals

Get comfortable: adidas Originals has 1000 Stories for you. It’s the latest project from adidas Originals that sees the brand handing the mic to its fans, to share their Originals stories (check them out here). For its campaign – shot and directed by Vincent Haycock (who recently directed the video for Dua Lipa’s Training Season) – adidas brought together the fans of its Gazelle, Samba and Handball Spezial styles. The 15-second film, soundtracked by Primal Scream’s soul-searching Loaded, introduces us to adidas’ fans far and wide, as a love letter to the people and personalities who rep the styles everyday: one man tends to a BBQ, another walks a dog, someone’s getting their hair done and one woman dances against a cafe table. Seems adi-fans have all the fun.

To deep dive on Gazelle, Samba or Handball Spezial, head to adidas Originals here

Massimo Osti Studio opens up Chapter 02

Last month, Massimo Osti Studio launched its new series of collections that utilise the exceptional fabrics that can be found around Italy. Chapter 01 saw the Studio release five laser-cut pieces, including a parka, trousers, a short jacket, a cap and a rucksack, all made using Alcantara, a pioneering Made in Italy” material. For Chapter 02, the Studio has brought out a smaller three-piece collection – a work jacket, trousers and a bag – made in collaboration with Limonta 1893, a storied industrial group operating in weaving and textile ennoblement. This collection was born out of the desire to innovate the jacquard technique for seamless structures, so expect flawless refinement and serious artisanal flare.

Fancy reading on? Open Chapter 02 here

Peachy Den goes big for spring

Ever since Isabella Weatherby founded Peachy Den in 2019, it’s become a firm favourite of the internet’s coolest It girls – not to mention Olivia Rodrigo and Bella Hadid – thanks to the brand’s consistently spot-on selection of pieces. And Peachy’s spring 2024 collection is no different, marrying the comfort of sportswear with a touch of sensuality via skin-tight long sleeves, stretchy viscose hoodies and plenty of lightweight knits. Fittingly, some of these covetable bits were inspired by a couple of history’s most famous women – namely Amelia Earhart, Elsa Schiaparelli and Gabrielle Chanel.

Get your hands on it before it’s gone at PeachyDen dot com

Anna Sui joins Marc Jacobs’ 40th celebrations

It’s a big year for Marc Jacobs, who is celebrating his 40th anniversary as a designer. To celebrate, in February, MJ teased a series of collaborations with his tight-knit crew, including Pharrell Williams and Denim Tears’ Tremaine Emory, who, over the next 12 months, will pick a piece from the bulging Marc Jacobs archive to reinterpret. Last month, Pat McGrath kicked off the proceedings with a lipstick, and now it’s the turn of fellow 90s renegade Anna Sui, who redesigned a killer varsity jacket and a limited-edition MJ Snapshot bag, which features illustrations of Jacobs and Sui by Will Broome. Marc and I have been friends forever,” Sui says This collaboration has been such a privilege to work on. There is nothing better than creating with a friend.”

Supreme collabs with MM6

Earlier this week, Supreme frazzled fans when it posted a cryptic vacuum-packed blonde wig on Instagram (“who killed Carmela Soprano,” one asked). But for Maison Margiela fans, the numbers printed on the plastic were a dead giveaway: Supreme’s latest collaboration is with MM6 – and the wig in question was a wink to Maison Margiela’s hairy SS09 coat. The collection, which has been teased throughout the week, takes the rugged deconstruction and subtle cuts of the MM6 line for a subversive reimagining of everyday pieces: a patchwork faux fur coat, casual two-piece suits, washed cotton shirts and coated, wet-look tracksuits are all on offer here. We can’t promise the wig – and the collection in its entirety – won’t have been snatched by the time you finish reading this.

Rimowa makes a case for hammering

It’s high time you ditch that tattered two-wheeler and trade it in for a new and improved suitcase. Enter: Rimowa. The brand has just reimagined one of its 1966 designs for a limited-edition collection titled Hammerschlag (or hammer hit” in German), which is also the name of the technique used to emboss the cases’ smooth, smooth silver surface. Inside, there’s a premium nylon lining, with leather zip compartments and two hooks to hold your goods in place. With only 1898 (Rimowa’s birth year) cases up for grabs, each suitcase will come with a number inscribed on a leather patch. No need to worry about a mix-up at baggage claim, eh?

MSGM is Google Pixel’s first fashion collaborator

Back in January, MSGM took us deep underground for its AW24 men’s show. No, literally – it was held in one of Milan’s M1 metro stations. Featured in the show was the brand’s capsule collection with Google Pixel, which marked the first time the tech heads have partnered with a fashion brand. Featuring an eight-piece line of shorts and tees, the collab’s highlights are all in the details, featuring the blown-up prints and box images that were shot using the Google Pixel 8’s AI camera. Take a picture, it’ll last longer.

Catch a whiff of Byredo’s brand-new store

On Tuesday, Byredo swung open the doors of its second store in London, this time in Covent Garden. With a light, minimal interior, the new digs come complete with clean lines, smooth aluminium finishes, wood panelling and some cowhide couches thrown in for good measure. But you’re not really popping in to check out the shelves, are you? Course not. You’re there to get your hands on the full range of Byredo perfumes, fully-stocked home fragrances and make-up and body care products. Smells good.

Drop by Byredo’s new store at 25 Monmouth St, London, WC24 9DD

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