PUMA just brought a slice of Sicily to London
For one night only, PUMA turned Terroni of Clerkenwell into Deli Palermo, packed with retro terrace fashion and Italo tunes. Obviously, it was only right we headed down for a gander.
In partnership with PUMA
Words: Kyle MacNeill
Photography: Brennan Bucannan
When life gives you lemons, make sure they’re Sicilian. That’s how we like to live out our lives, anyway. We have a taste for La Dolce Vita and are desperate to enjoy Italy’s beautiful food, wine, music, art and fashion back in the ever-so-slightly less scintillating UK; even if that just means having a soggy spritz in the rain.
Imagine our delight, then, when we found out that PUMA was turning Terroni of Clerkenwell – London’s oldest Italian deli – into Deli Palermo on a Thursday night to mark the return of its legendary Palermo shoe. A mainstay of footie stadia back in the ‘80s, it’s now got two new box-fresh colourways inspired by Sicily’s fruit markets.
PUMA also rounded-up three Italian-adjacent style experts to create a secondhand market as vintage as Italy’s vino: Too Hot with its Paninaro-era clobber, Pascale Eliza with its preloved Italian luxury and Ruder Than The Rest with its terrace-ready finds. Included in the mix were some limited edition PUMA Palermo pieces, plus a few lucky fans won a Palermo FC Shirt personalised for them right there and then.
The music also popped off. Italo aficionado Manuel Darquart served up a stellar selection of dream house, retro disco and hi-NRG classics. Sure, the weather might have been a little more mid than Med, but who could possibly care when the vibes were this good?
Missed the boat? Here are the best snaps from the night.
