PUMA just brought a slice of Sicily to London
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For one night only, PUMA turned Terroni of Clerkenwell into Deli Palermo, packed with retro terrace fashion and Italo tunes. Obviously, it was only right we headed down for a gander.
In partnership with PUMA
Words: Kyle MacNeill
Photography: Brennan Bucannan
When life gives you lemons, make sure they’re Sicilian. That’s how we like to live out our lives, anyway. We have a taste for La Dolce Vita and are desperate to enjoy Italy’s beautiful food, wine, music, art and fashion back in the ever-so-slightly less scintillating UK; even if that just means having a soggy spritz in the rain.
Imagine our delight, then, when we found out that PUMA was turning Terroni of Clerkenwell – London’s oldest Italian deli – into Deli Palermo on a Thursday night to mark the return of its legendary Palermo shoe. A mainstay of footie stadia back in the ‘80s, it’s now got two new box-fresh colourways inspired by Sicily’s fruit markets.
PUMA also rounded-up three Italian-adjacent style experts to create a secondhand market as vintage as Italy’s vino: Too Hot with its Paninaro-era clobber, Pascale Eliza with its preloved Italian luxury and Ruder Than The Rest with its terrace-ready finds. Included in the mix were some limited edition PUMA Palermo pieces, plus a few lucky fans won a Palermo FC Shirt personalised for them right there and then.
The music also popped off. Italo aficionado Manuel Darquart served up a stellar selection of dream house, retro disco and hi-NRG classics. Sure, the weather might have been a little more mid than Med, but who could possibly care when the vibes were this good?
Missed the boat? Here are the best snaps from the night.
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