Fashion

With influences such as Kevin and Perry, Ali G and Beetlejuice, Donkwear might seem whimsical, but its designers see it as a serious alternative to fast fashion.

Inspired by sand dunes and Algeria’s ancient architecture, the Studio FY7 x New Balance 992 wants its wearer to proudly carry their heritage and history wherever they go.

A group of men are raiding the rails of the discount retailer up and down the country to find sought-after brands to impress each other with on Instagram.

The Wigan-born designer references her Indian heritage by connecting the dots between clothes, identity and culture in sensually revealing knitwear designs, having already developed a distinct style reminiscent of the skin-baring British designers of recent years.