TikTok

Unsigned and unheard of musicians are signing record deals off the back of perplexing 15-second clips gone viral. TikTok Europe’s head of music partnerships lifts the lid.

One that’s painted with a kaleidoscope of Euphoria-inspired makeup looks, gems and temporary tatts.

Newly minted TikTok star Cayley Boyd became an overnight cewebrity, simply by documenting her mandatory grills.

Take a tour through, TikTok, pop culture’s new Wild West and Vaquera designer Patric DiCaprio’s favourite time-sucking obsession.