Jacob Negus-Hill

The cult clothing shop, in the city’s Northern Quarter, is closing after 20 years. But as its co-founder tells us, there’s still plenty to look forward to in Oi Polloi’s future.

If the latest menswear shows are anything to go by, logos are on their way out. The hypebeast has grown up, and wants quiet functionality instead.

Manchester’s Northern Quarter has been in a tug-of-war for some time. It's Big Biz on one side, independent spirit on the other. But out of this has come an exciting city style, with brands like Donkwear and Drama Call making noise across the country.

With influences such as Kevin and Perry, Ali G and Beetlejuice, Donkwear might seem whimsical, but its designers see it as a serious alternative to fast fashion.