Sean Griffiths

Adopted by the Welsh football hardcore, bucket hats in the national colours are now as much a symbol of Wales as the leek, daffodil or rugby shirt.

A group of men are raiding the rails of the discount retailer up and down the country to find sought-after brands to impress each other with on Instagram.

The Bradford trio have risen from local jokers to global viral sensation. But is Full Wack No Brakes good enough to sustain the hype?