
Hip-Hop


Music
How Odd Future’s Tumblr tore up the rules of music marketing
Before Instagram existed, Tyler and his crew built their own aesthetic universe, inviting fans along for the wild ride. The music industry watched closely.

Music
The Face Mix 007: Sporting Life
The experimental hip-hop producer provides a taste of New York’s underground.

Music
The economy of guest rap features
Guest verses can be key to the promotion and quality of a hip-hop album. In today’s world of streaming and relentless content, how much do they cost and what’s the payoff?

Music
#FreeFlacko: How ASAP Rocky’s Sweden case got the whole world watching
The rapper has been found guilty of assault after an ordeal which provoked powerful feelings about race, privilege and international politics.

Music
Club Regulars 012: Lefto
The Brussels hip-hop head has nothing but love for his city’s music scene.