Demna Gvasalia

With his debut Gucci show slated to be in March 2026, editors and fans have been wondering what the house under Demna’s helm might look like. Well, his husband gave us a little taste of what’s to come this week – and it’s imbued with Tom Ford’s Gucci codes.

The most controversial shoe in the world right now has the internet’s knickers in a twist, perhaps rightfully so. But then again, Demna Gvaslia does everything for a reason, right?

Demna Gvasalia presented his SS22 offering for the French fashion house with a red carpet spectacle like no other.

It’s been an eventful two weeks since Ye’s phantom album release party at Atlanta’s Mercedes Benz Stadium. Now, he’s got fashion’s most subversive name by his side.

As the label gears up to unveil a secret new project, we look back at seven years of brilliant fashion piss-taking to predict what might come next. Invisible clothes, anyone?

Demna Gvasalia takes his first step into couture – and the mega-wealthy elite are in for a disobedient surprise.