The era of ridiculous styling interventions, plastic surgery overhauls and unrecognisable transformations made for TV gold.
Upcycling 002: Chopova Lowena is the non-conformist clothing label scoring points for its twisted take on traditional wears.
The Face speaks to the co-founder of The Custom Movement, an online marketplace trading custom kicks at purse-friendly prices in a bid to restructure the resale market.
The streetwear label once shunned by the fashion world, is now synonymous with youth culture.
Founder and designer Yesawi wants people to consider the heritage of the Middle East when getting to know his label.