Menswear

Turning her back on the hardships of the past 24 months, the British-Iranian designer stages a morning meet-up in lieu of a fashion show as part of her mission to get us out and about.

Marking 40 years since its launch by Giorgio Armani, the brand’s SS22 collection explored the dialogue between masculinity and femininity, a long-time code of the label.

Welcoming Chet Lo to this season’s roster, Fashion East saw Maximilian, Goom Heo, HRH and Jawara Alleyne present electric London fashion for the masses.

In Gimme an S, Cooke and his partner, Jake Burt, interrogate the mythology of Britain’s shopping habits, with a sexy, irreverent and typically playful collection.

The electrifying menswear designer grows in innovation – and shares his first womenswear look in a collection inspired by his teenage school years.