And not in the fashion sense. These designs are The Real McCoy.
Referencing Dame Vivienne Westwood, New Order merchandise and copies of The Face from back in the day, 22-year-old designer Sam Nowell is all about the romantic nostalgia of 1980s and ’90s Britain.
Having graduated from Central Saint Martins’ MA programme this year, the German-born, Paris-based designer references sexpots from Prince and Freddie Mercury, to Roman sculptures and Robert Mapplethorpe’s black and white muscle figures – and they’re every bit as sexy as they sound.
The digital SS21 menswear shows are an ode to the resilience of an industry known for making beautiful stuff. Here’s a running list of our favourite looks, enjoyed from home.