Culture

How to build a viral TikTok star

Unsigned and unheard of musicians are signing record deals off the back of perplexing 15-second clips gone viral. TikTok Europe’s head of music partnerships lifts the lid.

Style

Supersonic youth: who said subcultures were dead?

We’ve trawled the depths of TikTok, the nichest corners of the internet, London’s sweatiest clubs and local shopping centres to find out what all the cool kids are wearing. From mall rats and happy campers to medieval mystics and Depop drama queens, here’s where the youth are now pledging their sartorial allegiances...

Style

Can Union Jack clothes ever be cool?

Head to head: the red, white and blue was unavoidable this Jubilee weekend. But with a history spanning Geri Halliwell and the far-right, can the Union Jack make a Cool Britannia return?

Music

A new dawn for alt black girls

Black alternative people have always existed, but faced alienation in the scenes they inhabited, or ridicule within their own community. Now, propelled in part by poster girls like Rico Nasty and Doja Cat, things are changing, writes Yomi Adegoke.


Music

How emo made a comeback

From the fervour surrounding My Chemical Romance’s reunion gigs to TikTok’s E-Boys and E-Girls – via Billie Eilish’s green and black hair – emo is back. Here’s how and why.

Music

Tyler, The Creator’s IGOR

Review: The idiosyncratic rapper’s sixth studio album features Solange and La Roux and taps into a gay relationship – but does it deliver on all accounts?

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