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Sole Asylum

February, 1997: The most important clothing brand of the century is now set to make the running in the next. What makes Nike tick?

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Why are you buying this drink?

October, 1998: It’s orange. It’s mainly sugar and water. It outsells Coke in supermarkets. Sunny Delight is the marketing success of the decade. Haven’t tried it yet? Don’t worry. You will.

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