Take a moment, look at your outfit. Are you bang on trend or are you above them? Are you, like, really individual, or part of the pack? Are you wearing any of this year’s most popular items?
Today, Lyst released its quarterly ranking of the hottest brands and products in the world from July to September 2022. The tech company looked at 200 million customers’ shopping habits, searches and views to come up with the definitive list, revealing what everyone’s been coveting over the last few months
Gucci tops a list of the 20 “Hottest Brands”, after the Italian house made news this year with a SS23 show featuring sets of twins, the recruitment of Ryan Gosling as a new face of the brand and, most recently, a partnership with Palace Skateboards. Meanwhile, Prada, Valentino, Balenciaga and Miu Miu make up the rest of the top five.
This season, houses cashed in on the currency of celebs and it worked. After Paris Hilton closed Versace’s show in a sparkly pink mini dress and veil (obviously), there was a 2000 per cent spike in searches.
And Keeping up with the Kardashians, Dolce & Gabbana had Kim curate a collection using the house’s archive, following her sister Kourtney’s walking-ad Portofino wedding in June. Then, Kimmy unveiled herself as a brand ambassador by stepping onto the runway at the end of the SS23 show, becoming global news the next day and making D&G the 12th hottest brand of the year so far. That’s showbiz, baby.
Anyway, back to your outfit. If you’re wearing any of the items on the list below you’ve bagged yourself one of the 10 “hottest products” of the quarter. Bet you don’t feel so special now, eh?
Miu Miu ballet pumps, Birkenstock Boston clogs, Balenciaga swift oval sunnies and Patagonia’s Better Sweater fleece all made the cut. Perhaps it’s something to do with the ’90s coming back (did you know?), but the trusty adidas Samba was the only trainer to make the list. Blame it on Blokecore. And with the recent news that Patagonia’s billionaire founder gave away the hugely profitable company to a charitable fund, it makes sense that the outwear brand saw an 8 per cent increase in searches. Meanwhile, Balenciaga’s wraparound shades prove to be more than just a summer fling (that we told you about first), with Lyst reporting that shoppers have been searching for “sports”, “wraparound” and “rave” shades
See the full list of this year’s hottest brands and products here.