
Gucci does… gaming?
Gamers from Fnatic – a leading eSports organisation – were amongst the fashion house’s front row turnout today. A hint at their 2020 vision, perhaps?

Gucci Guilty: self-expression and scent

Gucci dives deeper into gaming
The Italian fashion house launches a partnership with Tennis Clash, complete with Gucci visors, logo headbands, tricolour racquets and an interlocking G-print court on which you can serve virtual looks.

Gucci dives further into gaming
Gucci’s new Dive watch harnesses the spirit of gaming, inspired by Fnatic’s champion League of Legends eSports team. But hurry, the clock is ticking, there are 100 timepieces up for grabs.

Gucci’s shot of sartorial serotonin
With last night’s collection reveal marking 100-years of the storied Italian house, Alessandro Michele enlisted the help of Balenciaga to bring the party – and it was a dazzling affair.

The gift of Gucci by Suffo Moncloa
Alongside stylist Omaima Salem, the Paris-based photographer captures the house’s most recent collection on model Laiza de Moura in our most recent issue of THE FACE.

Gucci took us on a trippy timewarp to ancient Rome
From the show to the afterparty – Alessandro Michele’s Gucci Cruise 2020 collection was a lesson in bohemian splendour, paired with urgent contemporary statements.

Dawn of a new Gucci with Harry, Billie & co
Nevermind the seasons, forget the constraints. The Italian house has shown us just how to present a collection in 2020 with their innovative fashion festival, GucciFest, and a mini-series of films co-directed by Alessandro Michele and Gus Van Sant. We take a look behind the scenes.

Gucci Cosmogonie: a starry-eyed transcendence through time
This season, creative director Alessandro Michele was giddy with optimism, and by the end of the show, it almost seemed like an illegal (well-dressed) rave.

Musical icons raise a glass for Gucci’s 100th birthday
Did you know that the word "Gucci" has been sung more than 22,000 times since 1921? Neither did we, until Alessandro Michele made a trippy film about it to celebrate.

Gucci’s Love Parade: a Hollywood tale of big dreams
Staged on Hollywood Boulevard, Alessandro Michele’s latest collection was rooted in his yearning for something bigger and better while growing up in a squat on the outskirts of Rome.

Prep school picnic and peak Kurt Cobain grunge at Gucci
Inspired by the alt-icons beloved of Creative Director Alessandro Michele growing up – Nirvana, David Bowie and Marilyn Manson – Gucci’s AW20 collection encouraged men to embrace femininity, vulnerability and kindness.

An inside look at Lady Gaga’s meticulous Gucci fits
From the pink polka-dot dress to the crimson bodysuit, House of Gucci costume designer Janty Yates explains how she masterminded the Gucci dynasty's key looks.

Dive into Gucci’s Mémoire d’une Odeur campaign starring Harry Styles
To celebrate Gucci’s new genderfree scent, artists and rock stars come together for a wild, bohemian ride.