Gamers from Fnatic – a leading eSports organisation – were amongst the fashion house’s front row turnout today. A hint at their 2020 vision, perhaps?

The Italian fashion house launches a partnership with Tennis Clash, complete with Gucci visors, logo headbands, tricolour racquets and an interlocking G-print court on which you can serve virtual looks.

Gucci’s new Dive watch harnesses the spirit of gaming, inspired by Fnatic’s champion League of Legends eSports team. But hurry, the clock is ticking, there are 100 timepieces up for grabs.

With last night’s collection reveal marking 100-years of the storied Italian house, Alessandro Michele enlisted the help of Balenciaga to bring the party – and it was a dazzling affair.

From the show to the afterparty – Alessandro Michele’s Gucci Cruise 2020 collection was a lesson in bohemian splendour, paired with urgent contemporary statements.

Nevermind the seasons, forget the constraints. The Italian house has shown us just how to present a collection in 2020 with their innovative fashion festival, GucciFest, and a mini-series of films co-directed by Alessandro Michele and Gus Van Sant. We take a look behind the scenes.

Did you know that the word "Gucci" has been sung more than 22,000 times since 1921? Neither did we, until Alessandro Michele made a trippy film about it to celebrate.